One step to sex- erotic app
"The 'One Step to Sex' application is my first independent project, developed under a collaboration agreement with a developer on their commission. As part of this agreement, my responsibilities included conducting initial research, performing competitive analysis, creating personas, designing prototypes, conducting user testing, and delivering the project to the developer along with my findings.
Analysis:
Analyzed about 25 apps similar to "One step to sex" focusing on downloads, ratings, and comments. Four closely matched the planned concept. Competition in couples' apps is strong, mainly in quizzes, truth or dare, and tasks/challenges. The most popular apps combine multiple features with varying levels of intensity.
Research:
In researching the application's requirements, I addressed the challenges of the erotic theme using mixed methods: an anonymous survey for broad data and in-depth interviews for detailed insights. Ethical adherence and confidentiality were crucial.
The study involved 65 participants: 60 completed the questionnaire, and 5 took part in interviews. The minimum age was 18. Most respondents were aged 25-34, while the smallest group was under 24. Participation was nearly equal between women and men.
Defining the problem
Creating an erotic-themed app is challenging, not just in design but in selecting key details for its use context. Research revealed that sex remains taboo in Poland, with many people reluctant to discuss it openly. Even anonymous surveys saw non-responses to sensitive questions, and interviews showed embarrassment due to fear of misunderstanding or judgment.
Projects
The mockups and prototypes, along with detailed descriptions of functionalities, have been handed over to the developer. Now, I must patiently await the implementation and release of my project.
What I learn...
Sensitivity to Subject Matter
By working on an erotic application and conducting surveys and interviews with users, I developed a deep understanding of the sensitivity surrounding topics of sexuality. This experience provided valuable insights into how to approach communication on this subject with appropriate sensitivity and respect for users' boundaries and preferences.
Proficiency in Analyzing Sensitive Data
My work with data gathered from surveys and interviews about erotic content enhanced my ability to analyze and interpret sensitive information effectively. I learned to interpret respondents' answers in the context of their sensitivity, ensuring accurate analysis while avoiding misinterpretation or over-analysis.
Flexible Design Approach
Designing an application with erotic themes required flexibility to accommodate diverse user preferences and societal norms. I demonstrated adaptability by adjusting the design to meet varying user needs while maintaining cultural and social sensitivity. This experience showcases my ability to tailor designs to specific user requirements, a valuable skill applicable across diverse projects